160516_WCEC_TheCollective_021-copy.jpg

Co-Living

Building homes for the future, inspired by the past.

 

CHALLENGE

 
fwd BLUE LINE.png

Provide affordable, furnished rental accommodations that foster community and deliver living-as-a-service within the U.S. market.

In response to the costs of housing and an experience oriented society, our challenge is to make physical spaces work harder and do more. Our focus is on building homes for the future, inspired by the past.

 
 

PROJECT

 
fwd BLUE LINE.png

Support U.S. market entry for the largest global co-living developer. 

Our client is the largest global co-living developer, with 1700+ units operational or under development. Key activities include finding development partners, adapting their housing product for American cultural expectations and establishing a comprehensive launch strategy.

 
coliving hive.jpg

Commenced

January 2017

Status

Ongoing

Team

Nicole Fichera
Michael Winston

 
 

APPROACH

 
fwd BLUE LINE.png

Lead and accelerate U.S. expansion effort, including new market development, acquisitions, lead generation, and team coordination.

Key activities include developing strong partner, investor, and civic relationships; establishing systems to streamline and enhance global development teams; and ongoing market research and analysis to support the adaptation of the product to the U.S. market.

Accomplishments throughout this ongoing project include: hosting U.S. market focus group to understand how our client's product should adapt and evolve to meet and exceed customer expectations; leading civic engagement activities in advance of entry to the market while leveraging relationships with local counsel, partners, and prospective investors to accelerate Boston expansion; leading civic engagement activities in advance of entry to the market while leveraging relationships with local counsel, partners, and prospective investors to accelerate Boston expansion; managing and growing Boston pipeline of development opportunities and prospective partners; providing guidance on neighborhoods and likely user groups to inform site selection strategy.

 

Explore More FWD Projects

Main+Level+01a.jpg

47 Winchester

NUC-SECTION-RENDERING-MASTER_NF.jpg

Alumni Hubs

pexels-photo-136194.jpeg

FWD Field Trips

FWD Partners is a consulting and development firm with a mission to create unconventional real estate that builds social fabric. Our projects rethink physical spaces with three goals: create strong communities, enhance local economies, and transform lives.

To get in touch about your next big project, please contact us here.